Fitness and Fun in one
Nutrience is a kids’ fitness studio conceived and owned by Hena Nafis, a renowned nutrition expert based in Kolkata. It was a delight working on this brand, understanding the psyche of kids and their approach towards food and fitness. Hena’s vast knowledge on the subject, and her humility were a significant learning for us.
Working on digital media for Nutrience also meant, creating communication that was catchy and colourful, attracted the attention of the quick-scrolling mobile consumer, and appealed to young kids and their parents alike.